KITSCHY COUTURE

Kitschy Couture is a celebration of diasporic identity! The designer and founder of the label Abarna Kugathasan explores the intimate tale of her transcultural self. Merging Sri Lankan roots, Tamil ancestry and a Western upbringing. She grew up watching her mother, who is a trained tailor for traditional Tamil womenswear garments, bring a piece of her Sri Lankan homeland to Germany through nothing but a simple household sewing machine. As a child of Tamil immigrants she is expressing her own identity and honouring cultural duality. The sugary landscape of Kitschy Couture uncovers the diasporic sense of longing and the meaning of homesickness. The lingerie inspired ruffly creations represent the trademark style of the German based label. Fusing traditional and contemporary influences the Tamil designer is crafting a dreamy fairytale through sculptural silhouettes. The alluring world of Kitschy Couture was featured in Vogue India spotlighting South Asian creativity and individuality. Followed by publications through i-D Magazine in France and Britain. From London, Chennai, Jamaica, Indore and back to Berlin, the label is travelling on a global editorial route, celebrating the kitschy fantasy on an international scale.