The name ELYSIUM, rooted in Greek mythology, symbolizes a realm of perfect happiness and transformation. Traditionally a place set apart from the underworld for the worthy, it serves as a metaphor for this collection. Just as heroes were granted passage to this utopia, the waste materials Maria Chany uses are granted new life—giving discarded items an afterlife.
ELYSIUM is an innovative collection that values and transforms waste into conscious fashion garments and accessories. The collection features jackets, dresses, outerwear, and statement pieces. These are crafted from reclaimed rubber, bio-materials derived from nuts, and deadstock fabrics. ELYSIUM blends rugged industrial elements with sleek, modern silhouettes. It creates a striking, forward-thinking, Chany Maria design aesthetic.
Innovative materials and upcycling
Chany’s garments are crafted from carefully selected waste materials, thoughtfully reimagined and elevated into pieces of wearable art. ELYSIUM is more than just upcycling—it transcends conventional boundaries, giving discarded materials like worn-out car tires and scraps a bold new life as dresses, corsets, belts, and striking fashion statements.
Blending the past with the future and shows how sustainability and creativity can coexist harmoniously. This show’s collection embodies a utopian-inspired vision of the future, where in an ideal society, technology, nature, and humanity coexist in perfect harmony.
ELYSIUM is a bold step toward rethinking how we perceive waste in fashion. The jewelry (Genevieve-The Label, St. Grillz), hair and makeup accessories are crafted using deadstock fabric, discarded tire tubes, and other innovative materials.
3D technology
Accessories are crafted using 3D technology led by the diverse, talented team of Reem Jarhum, Chie Yamamoto, Takuya Usami, and Béanne Da Costa. The hair and makeup designs further elevate our commitment to upcycling and creativity.
Our culinary offerings for our cast and crew are equally thoughtful, featuring organic, vegetarian, and vegan menus curated by Home of Dumpling and Spree Fumée, additionally the venue provides es a refillable drinking water faucets, avoiding single-use plastics, and props. Our show is designed with accessibility in mind, with dedicated features like a quiet zone to accommodate diverse needs.
Customer Engagement
We celebrate diversity by offering designs that cater to all body types, ranging from XXS to XXL, ensuring everyone feels represented and valued. We celebrate diversity by offering designs that cater to all body types, ensuring everyone feels represented and valued.
Her services offer rental and co-creation to extend product life-cycles and promote the value of existing collections. Her on-demand production reduces waste and eliminates overstock.
About Maria Chany
Maria Chany is a visionary designer, hailing from the vibrant city of Belgrade in Serbia and challenges societal norms through her boundary-pushing, space explorative and utopia-inspired fashion.
The brand stands out for its commitment to sustainability. Maria Chany’s Spring/Summer 2025 collection, “Terraforming,” debuted last season at Berlin Fashion Week in July 2024 which garnered international attention and the collection continued its journey through global stages, including Art Week in Berlin, in Prague and Dubai.
Additionally, Maria Chany has presented her garments at well-attended events such as Milan and Belgrade Fashion Week. And her consecutive showcasing at the Berlin Fashion Week is now in close alignment with the international fashion calendar.
“The Mall of Berlin Recycling”: A Sustainable Stage for Fashion
Our location stands as a remarkable example of sustainable construction, making it the perfect venue for our fashion show. Originally a parking structure housing waste collection trucks, this event space has been thoughtfully repurposed to retain its original outer walls and steel framework, reducing material use.
The venue includes sustainable wood frames for the walls, insulated with recycled paper and wood-wool, also known as “Sauerkrautplatten”, which functions as acoustic panels, offering excellent soundproofing. The building features a geothermal heating setup. It also has solar panels with integrated battery storage. This setup drastically reduces CO2 emissions and ensures a reliable supply of clean energy.
By hosting our event at the Mall of BR, we’re not just showcasing fashion. We’re promoting awareness and immersing our guests in the very heart of where our waste is managed. This experience reminds us of the importance of minimizing and sorting waste in everyday life. It also serves as a reminder of the often-undermined work of the collectors, respecting the important role they play in keeping our communities clean and contributing to a healthier environment.
Through this show in their venue, we honor their vital work, aligning with our commitment to circularity. We believe a united industry is key to achieving sustainability across environmental, social, and cultural dimensions. This show is part of Berlin Fashion week. Find more information here.
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